Salvatore Ferragamo SS21

The new Salvatore Ferragamo SS21 Collection appears in the foreground of the exclusive fashion film “Life in Technicolor”, shot by acclaimed Italian director Luca Guadagnino in collaboration with Creative Director Paul Andrew.

Infused with intrigue, suspense and beauty, and set in the streets of Milan, the scenography is composed of encounters, déjà-vu and enigmatic glances echoing the surreal atmospheres of Alfred Hitchcock’s masterpieces. A unique sequence of places, evocations and indelible feelings bring the Maison back to its timeless bond with the world of cinema; a subtle and impenetrable plot, in a growing tension between elegance and passion, rigor and colour, mystery and awareness.