Levi’s® to Open First NextGen Store
Ross Park Mall
PITTSBURGH, PA– Ross Park Mall, a Simon® Mall, is pleased to announce Levi’s® will open their first NextGen store in Pittsburgh this July at Ross Park. Levi’s® NextGen stores are designed to give customers an authentic, compelling and consistent expression of the Levi’s® brand – these stores aren’t just about transactions, they are about an experience. The new Levi’s® store will be located on the upper level, near Nordstrom.
Shoppers will be able to connect with the Levi’s® brand, find and customize new looks, and work directly with their in-store stylists. A few highlights shoppers will notice when visiting the store: A Tailor Shop where guests can see examples of customizations and collaborate on crafting their own unique creations with patches, colored rivets and other elements to truly make their Levi’s® their own, a digitally focused design that is lighter, modern and more open with simpler signage displays to help shoppers easily navigate the store, and reimagined fitting rooms designed to be more useful in helping consumers find the perfect fit. Guests will also enjoy online ordering with instore or curbside pickup and in-store personal shopping appointments.
“We’re elated to bring Pittsburgh-area residents this exciting new store concept, said Lisa Earl, Mall Manager, Ross Park Mall. “The Levi’s® NextGen store will enhance and expand the consumers’ experience while building a deeper connection with the Levi’s® brand. Simon is a leader in the shopping center industry and is committed to enriching our guests’ experience by bringing first-to-market brands and digitally native concepts to the market. Our centers continue to evolve to meet the ever-changing needs of our shoppers,” stated Ms. Earl.
POSTED APR 15