UpWest Now Open at the edit @ Roosevelt Field
UpWest’s first physical store will open at the edit @ Roosevelt Field on March 12, 2020 and operate through July 2020. The space will feature a variety of women’s products such as packable jackets, sweaters, sweatshirts, leggings, sleepwear and accessories, men’s apparel such as sweaters, sweatshirts, joggers, sleepwear, and tees and home and personal care merchandise such as blankets, pillows, floor poufs, candles and essential oils. Prices will range from $12 to $188.
“We are excited to bring the UpWest brand to the edit at Roosevelt Field,” stated Jamie Schisler, Chief Comfort Officer, UpWest. “After successfully activating our five-city experiential tour when we launched UpWest.com in November, the opportunity to pop-up at a premier location like the edit @ Roosevelt Field is a natural evolution for our brand. We look forward to meeting new customers and introducing them to UpWest.”
UpWest has partnered with three charities that align with their purpose to provide comfort: Freedom Service Dogs of America, Mental Health America and Random Acts. A percentage of every net sale goes to the designated charities via the UpWest Foundation with a maximum annual donation of $1 million.
“Simon is dedicated to bringing new brands and experiences to our customers. We are pleased the edit @ Roosevelt Field continues to foster and launch digital-first brands, such as UpWest, and we continue to assist brands in navigating the early stages of their retail experience,” said Zachary Beloff, National Director of Business Development for Simon. “We are thrilled to see brands that have launched at the edit @ Roosevelt Field open permanent stores, including children’s clothing boutique Hope & Henry, that has now opened over 15 stores with Simon nationwide, including one at Roosevelt Field.”
UpWest is the sixth retailer to occupy the innovative space in Roosevelt Field that allows brands a unique opportunity to have a highly visible storefront in one of the nations’ most premier centers. The edit @ Roosevelt Field has previously featured brands such as Jockey, Egg Baby, Clientele, Revtown USA, and Hope & Henry, who has since opened over 15 stores with Simon nationwide.
For additional information, please visit Roosevelt Field’s website.
POSTED MAR 12