SOMETIMES A BRAND will reimagine one of its most iconic styles and create another hit in the process. Case in point: The Viva from Salvatore Ferragamo is a modern take on the Italian house’s classic Vara bow flat. Originally released 41 years ago, the signature shoe gets a fresh look for spring via a sleek pointed silhouette and a sculptural block heel inspired by the work of artist Richard Serra. Available in a range of materials, including denim and leather, the Viva is poised to be just as timeless as its predecessor. Dare we say it? Maybe even more so.
POSTED FEB 17