We're b8ta, a new kind of retail store designed for discovering, trying, and buying new tech products. We find the most interesting products in the world, display them out of the box, and let you play with them. Shopping at b8ta feels like you're at that one friend's house who always has the latest products and editions: you get to see them, try them, ask any questions you have, then feel excited about getting them for yourself. Come by often - new products arrive every month.
Park and enter through the upper level of Lord & Taylor.
LOCATION IN MALL
Located on the upper level of the Plaza, between Nordstrom and Lord & Taylor.