Conveniently located near the intersection of ESE Loop 323 and Broadway Avenue, Broadway Square Mall is nestled in the heart of Tyler’s entertainment attractions.
With its close proximity to numerous surrounding areas, Broadway Square serves the communities of Kilgore, Gladewater, Jacksonville and more.
Broadway Square is an exceptional and alluring climate-controlled, indoor shopping destination comprised of retailers ranging from jewelry to men’s and women’s fashion apparel. Among the 80 stores Broadway Square encompasses are Dillard’s, JC Penney, Helzberg Diamonds, Victoria’s Secret, The Buckle, and Bath & Body Works. Also featured at Broadway Square is an array of enticing dining options including Twisted Root Burger Company, Chick-Fil-A, and Mandarin Express. To satisfy your sweet tooth, enjoy coffee from Starbucks, dive into a bowl of Dippin’ Dots or grab a Great American Cookie.
From the entire team at Broadway Square, we hope that you enjoy your visit and we invite you back soon!
From Henderson:
Head west on E Main St. Turn right at the 1st cross street onto N Main St. Turn left onto W Depot St. W Depot St turns right and becomes N Van Buren St. Turn left onto TX-64 W. Continue on State Hwy 248/TX-248 Spur/University Blvd to Tyler. Turn left onto State Hwy 248/TX-248 Spur/University Blvd. Use the left 2 lanes to turn left onto TX-323 Loop W/S SE Loop 323. Broadway Square mall will be on your right.
From I-20 in Lindale:
Head east. Turn right onto US-69 S/ Us Hwy 69 N. Turn right onto TX-323 Loop W/W NW Loop 323. Turn right onto S. Broadway Avenue. Broadway Square mall will be on the right.
From I-20 in Longview:
Head southwest on I-20 W. Use the left lane to take exit 589 to merge onto TX-31 W/US-259 S toward Kilgore/Henderson. Continue straight onto US-259 BUS S. Turn right onto TX-31 W/State Hwy 31 E. Use the left 2 lanes to turn left onto TX-323 Loop S/S SE Loop 323. Use the left two lanes to turn onto South Broadway Avenue. Broadway Square Mall will be on your right.
From Bullard:
Head southeast on S Henderson St toward E Cain St. Turn left onto US-69. Make a U-turn. Broadway Square Mall will be on your right.
Baby changing stations are available in the Family and Women's restrooms located down the hallway between Tradehome Shoes and Soma Intimates and by Chick-Fil-A.
Located in the South Wing by Shoe Department Encore.
Upon entering the play area, children encounter a stomp tower race game where they stomp and run in place to fill their light bar before their opponents. Other elements include a lit, interactive tunnel, climbing rings, log tunnel with slide, and abstract mounds to jump and climb. The open concept design includes a smaller area for toddlers to safely play and build with foam blocks, while older children can enjoy several games, including a digital motion Quantum Space screen, a reaction wall and more. Accessibility to the play area will be easier for parents and caretakers as well. The backless benches, with charging stations at every seat, will provide a more convenient way to access strollers. Additionally, there are four bar stools available to provide caretakers with a place to enjoy a snack or refreshment while keeping a watchful eye on their little ones.
Mall Directories are located at every entrance and Mall Maps are available throughout the center, including in the Mall Management Office, family restroom, and nursing lounges.
With the conveniences of climate control and safety, Broadway Square Mall offers guests the opportunity to walk the mall "just for the health of it." A lap around the mall and all mall entrances, excluding the Food Court, equals approximately 1/2 mile. The mall is available for mall walking Monday - Saturday, 7:00am - 9:00pm, and Sunday, 9:00am - 6:00pm.
You can charge your phone while you are shopping. Conveniently located Device Charging Stations allow visitors to charge their phones, tablets, and other communication devices while enjoying the mall. The Charging Station features comfortable seating - and is the perfect spot to rest and recharge!
Get exclusive mall offers and event info sent right to your phone! Text Mall16 to 74666 to join the Simon Mobile Shopper Club, and be entered to win a $1,000 shopping spree!
Nursing Mother's Lounges are both found in the JCPenney wing by the Women's restroom by Chick-Fil-A and down the restroom hallway between Papaya and Soma Intimates. Broadway Square Mall is a proud partner with the Texas Mother Friendly Coalition.
Bus service is provided by the City of Tyler Transit. For information and schedules, call (903) 531-1201. The bus stop is located, on Broadway Avenue at the southeast corner of the property.
Give the gift of shopping with a Simon Giftcard, available at the Mall Management Office located between Papaya and Soma Intimates in denominations ranging from $20 to $500. There are no fees after purchase and the funds do not expire. The Simon Giftcard can be used anywhere Visa or American Express are accepted. See cardholder agreement for complete terms and conditions.
The Simon Mobile App can help you find your favorite stores, dining and entertainment options at the Simon shopping center nearest you. You'll also be able to check out the latest deals, news and events available at your favorite center right from your smartphone or tablet. And there are many more features designed to enhance your shopping experience including mall maps, gift card balance check and more. Download the free app from your favorite app store.
All Simon Malls, Mills and Premium Outlets in the U.S. have achieved the national 'StormReady' designation by the National Weather Service. This designation recognizes Simon centers' preparedness to handle all types of severe and potentially life-threatening weather situations.
The SYF Coin Wishing Wells bring in funds for Simon Youth Foundation (SYF) programs. The SYF helps provide economical, educational and career development opportunities to local youth. All of the proceeds collected from the SYF Coin Wishing Well go to the Simon Youth Foundation.
Wheelchairs are located at the Mall Management Office located between Papaya and Soma Intimates and are available on a first-come, first-served basis at no charge. Call 903-426-8007 for a member of Management to meet you at your entrance with a wheelchair.
We offer free wireless internet to our shoppers at this Simon shopping center. Any shopper with a Wi-Fi enabled laptop, tablet or smartphone can easily log onto the Wi-Fi network. All shoppers have to do is open their web browser or select "#Free Simon Wi-Fi" (the SSID name) from their available list of wireless networks to get to the Simon Malls Wi-Fi landing page. All shoppers that choose to use the Wi-Fi network at this mall must agree to Simon Wi-Fi Terms & Conditions of Use prior to using this free service.
