Lids x Compound
Born and raised in NY and Philadelphia, Set Free Richardson has been implementing his experiences with urban culture into breakthrough ideas for over 20+ years. Set Free’s ability to translate unique ideas into effective marketing tools has made him one of the most creative minds in the industry. Set Free decided to put the same hustle and creative spirit behind his own brand, Compound. Compound is a creative marketing agency and space where art, music, fashion, and sports are united together, inspiring an atmosphere of innovation. Set Free designed and began wearing the signature 7 hat back in 2015. Representing the first and greatest creator of all art, God. The number 7 is more than a number. It represents spirituality, intuition, exploration, free thinking and creativity.
Compound and New Era have come together to release Official NBA licensed Compound 7 caps featuring select NBA teams and their respective logos. Shop yours at Lids.
POSTED SEP 15