"When 21-year old Lilly eloped with Peter Pulitzer, they escaped the hustle and bustle of New York City for the sun and the sand of Palm Beach. In the shadow of Peter's citrus groves, Lilly opened a juice stand. To disguise the juice stains on her clothing, she had a sleeveless dress made from colorfully-printed cotton. Lilly Pulitzer the clothing label was born." Pink Narcissus is a Lilly Pulitzer signature store. It's going to be a bright, colorful store for outgoing girls and women who love the sun and living life to it's fullest.