During the 1970s, clothing design had little or no direction. People felt denim was dated and jeans were hardly considered a fashion statement. The Marciano brothers would change that forever. Their designs were timeless, sensuous, strong and chic. The GUESS? approach was fresh and set the standard for the future of denim.
Initially, retailers greeted GUESS? with skepticism. Buyers weren't interested in denim; but the brothers infallible instincts and persistence prevailed. Their 3-zip Marilyn jean was sexy, with a unique style and attitude. Bloomingdale's finally agreed to sell two dozen pairs of the 3-zip Marilyn jean as a favor to the Marciano brothers. Within hours, the entire stock was sold out.
Today, GUESS? is one of the most widely recognized brands in the world. Known for quality, trendsetting style, and marketing creativity, the Company designs and markets a leading lifestyle collection of casual apparel and accessories for women, men, children, and babies.