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PHONE
(316) 685-4412
Frederick's of Hollywood is open today from 10am to 9pm.
// VIEW ALL HOURS
LOCATION IN TOWNE EAST SQUARE
Upper Level between Dillard's and Abercrombie & Fitch
Best Entrance: Entrance 2 by Men's Wearhouse
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The Original Sex SymbolFor almost sixty years, Frederick's of Hollywood has been the leading trendsetter in intimate apparel, earning a renowned reputation for flattering women of all ages and sizes with sexy, signature lingerie. Frederick's highly successful catalog and internet sales channels, along with 140 retail stores, have led the company to become one of the 25 most recognized brand names in the world.
See all things at Towne East Square: Women's Fashions
The Hollywood Heart Throb Bra Nudes Collection!
Posted: 5/14/2013
Because one color doesn't define every woman. We are introducing the Hollywood Heart Throb Bra Nudes Collection. With four different shades of nude, you are sure to find your perfect match! Come into a store to receive a free bra fitting and find your perfect shade of nude.
http://www.simon.com/mall/towne-east-square/stream/the-hollywood-heart-throb-bra-nudes-collection-474163 May 14, 2013
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Frederick's of Hollywood
"I never kept up with the fashions. I believed in wearing what I thought looked good on me." Happy birthday Bettie Page, born April 22, 1923.
fredericks - 4/22/2013
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Frederick's of Hollywood
NEW FOR SUMMER: Take 25% off the Eyelet Corset! All it takes to tailor this sweet corset for summer is a pair of shorts, strappy sandals, and a few thoughtfully selected accessories. After that, simply sit back and enjoy the adoration! Allover eyelet is dressed up with ruffled underwire cups, ribbon tie, a lace-up back and detachable garters. 25% off Eyelet Corset: http://bit.ly/ZGKkSJ 25% off Bridget Cotton Thong: http://bit.ly/11KloHb 40% off Essential Sheer Stocking: http://bit.ly/11Kly1q NEW Rhinestone Short: http://bit.ly/14MP2TO
fredericks - 4/23/2013
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Frederick's of Hollywood
HOW TO: Add a sexy shot of color to your summer wardrobe (and save up to 50%!) Give your look a touch of glamour this summer in decadent clothing in the most intense hues. Opt for effortless sex appeal day and night in notice-me-now dresses, body-baring tops and statement stilettos. How would you wear these new looks? 20% off A-Line Cutout Dress: http://bit.ly/12GrbBw 50% off Beaded Ruffle Top: http://bit.ly/ZL6iAS 50% off Faux Leather Short: http://bit.ly/17Vrn2e 50% off Sofia Strappy Stiletto: http://bit.ly/10xGkHs 50% off Studded Cage Stiletto: http://bit.ly/15HbOvu
fredericks - 4/23/2013
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Frederick's of Hollywood
Happy #NationalLingerieDay! In celebration of this super sexy occasion, shop the hottest, new summer lingerie (& take up to 65% off!) and receive a FREE Lingerie Bag, perfect for holding lacy little luxuries, panties, stockings and more! Offer is good TODAY ONLY and you must click on this link to receive your free gift: www.fredericks.com?vp=FBGIFT Lingerie bag is free with any purchase, no minimum. Hurry, this offer ends tonight!
fredericks - 4/24/2013
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Frederick's of Hollywood
We're celebrating #NationalLingerieDay! Shop fredericks.com on the sexiest holiday of the year, and take up to 65% off--including new summer styles. Receive a FREE lingerie bag with every purchase (no minimum required) in celebration of our favorite thing in the world! 20% off Lace Halter Chemise: http://bit.ly/11ER5TM 20% off Embroidered Floral Chemise: http://bit.ly/14Qlgxj 30% off Lace Longline Bra: http://bit.ly/11EQOQR 30% off Lace Skong: http://bit.ly/ZlEU01
fredericks - 4/24/2013
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Frederick's of Hollywood
"I want women to be liberated and still be able to have a nice ass and shake it." Happy birthday Shirley MacLaine, born April 24, 1934.
fredericks - 4/24/2013
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Frederick's of Hollywood
SEXY IN A FLASH SALE: Take 35% off all in-stock corsets, noon-4 pm, PDT! We're having an incredible flash sale today, and you don't want to miss it! Take 35% off all in-stock corsets at fredericks.com--including the Hollywood Dream collection and NEW summer styles. Get the hourglass curves you desire at the most amazing prices. Hurry, this sale ends at 4 pm, PDT. Which corset is your favorite? Dream Bra Cup Corset: http://bit.ly/17Y5wV8 Dream Sweetheart Corset: http://bit.ly/14eeYa7 Satin Zipper Corset: http://bit.ly/ZPMXyG White Swan Corset: http://bit.ly/11FNBBX Strapless Dream Corset: http://bit.ly/Y7eD6N Dream Halter Corset: http://bit.ly/XZUTQf
fredericks - 4/25/2013
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Frederick's of Hollywood
TAKE 50% OFF: Hot New Summer Styles! The definition of alluring summer style? Body-baring separates that drape your body with sexy ease and turn heads wherever you go. Make a statement in neutral shades, summer's on-trend snake print and the strappiest stilettos. 50% off Ruffle Front Top: http://bit.ly/11GdTUA 50% off Chain Back Top: http://bit.ly/10g7LOF 50% off Snake Print Short: http://bit.ly/15SuxEp 50% off Multi-Strand Platform Sandal: http://bit.ly/11WePBo 50% off Strappy Swirl Stiletto: http://bit.ly/Y0hV9D
fredericks - 4/25/2013
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Frederick's of Hollywood
Save up to 65% on everything at fredericks.com! Bombshell bras. Flirty panties. Hourglass corsets and ultra-sexy lingerie. Plus, the hottest tops, pants, dresses, swimsuits and shoes for the sun-filled months ahead. You'll find it all the most incredible prices this weekend, so start shopping now! 20% off Ruffled Bikini: http://bit.ly/Y2gPdI 30% off Starstruck Full-Figure Bra: http://bit.ly/182y0gp 65% off Lace & Micro Bikini: http://bit.ly/182yi71 25% off Bridget Thong PLUS: http://bit.ly/15MNV5Y 25% off Belted Corset: http://bit.ly/182yROb 60% off V-Neck Tee PLUS: http://bit.ly/ZAmLg1
fredericks - 4/26/2013
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Frederick's of Hollywood
TAKE 25% OFF: Hollywood Dream Lace Corsets With its hourglass shape and breathtaking details, the Hollywood Dream Corset is the ultimate in curvy glamour. Just as perfect with jeans and skirts as it is with thigh highs and stilettos. Celebrate summer with your hottest body ever! 25% off Halter Shimmer Corset: http://bit.ly/ZTTeZ3 25% off Strapless Lace Corset: http://bit.ly/183qceg 25% off Strapless Shimmer Corset: http://bit.ly/Z0IbxY
fredericks - 4/26/2013
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Frederick's of Hollywood
SEXY IN A FLASH SALE: Take 40% off all in-stock swim styles, noon-4 pm, PDT! We're having an incredible flash sale today, and you don't want to miss it! Take 40% off all in-stock swim styles at fredericks.com. Be a bombshell by the beach or a pin-up by the pool at the most amazing prices. Hurry, this sale ends at 4 pm, PDT. Which style is your favorite? Stripe & Rhinestone Bikini: http://bit.ly/Z63WN3 Halter Bikini Top: http://bit.ly/ZVxmMX Ruched One-Piece: http://bit.ly/14ZiFkU Sequin String Bikini: http://bit.ly/186RwZ1 Ruffled Bikini Top: http://bit.ly/13Ccajf Rhinestone String Bikini: http://bit.ly/163cZp6
fredericks - 4/27/2013
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Frederick's of Hollywood
TAKE 30% OFF: Summer's Boudoir Beauties! Boost your confidence and boudoir beauty in NEW body-skimming, shimmering lingerie! Opt for a sheer chemise in curve-hugging design that lifts and smooths in all the right places. Or go for a cleavage-enhancing bralette and half slip to create the dreamiest night-in look. 30% off Corine Lace Bralette: http://bit.ly/17rhk3G 30% off Corine Half Slip: http://bit.ly/YeRvTR 30% off Corine Halter Chemise: http://bit.ly/13El5R7
fredericks - 4/28/2013
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Frederick's of Hollywood
"I came to Los Angeles for the first time in 1994. I spoke no English. I only knew how to say two sentences: 'How are you?' and 'I want to work with Johnny Depp.'" Happy birthday Penelope Cruz, born April 28, 1974.
fredericks - 4/28/2013
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Frederick's of Hollywood
TOP SELLERS: The Hollywood Corset Bra & Boy Short, Now up to 25%-65% off! Flaunt bombshell beauty this summer in our #1-selling Hollywood Corset Bra--in both smooth microfiber and breathtaking lace. Stunning sex appeal is yours, along with amazing lift and support--without all the extra padding or bulk. In sizes 32C to 44DD & 38F. Add the matching Hollywood Boy Short and save up to 65%! 30% off Hollywood Corset Bra: http://bit.ly/11QZPrt 25% off Hollywood Boy Short: http://bit.ly/ZRRiVa 30% off Lace Corset Bra: http://bit.ly/18fD6pw 65% off Lace Boy Short: http://bit.ly/13GAoIX Shop all 32DD-42F Bras: http://bit.ly/13GABvV
fredericks - 4/29/2013
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Frederick's of Hollywood
TAKE 20% OFF: New Lingerie Arrivals Because summer is the season to go wild, and flaunt your animal attraction. Discover the new summer collection, add a little jungle heat to your wardrobe and take up to 65% off! Achieve instant icon status in a curve-skimming, leopard mesh teddy. Or get a little fierce in a slimming, contouring chemise. 20% off Leopard Mesh Chemise: http://bit.ly/10odGkP 20% off Leopard Mesh Teddy: http://bit.ly/10PrBb8 Shop the Summer Online Catalog: http://bit.ly/XLWUiQ
fredericks - 4/29/2013
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Frederick's of Hollywood
TAKE UP TO 50% OFF: Summer's Bombshell Plus Styles A slimming day-to-night pencil skirt with on-trend peplum detail. A goddess-worthy top with statement-making shimmer. The ultimate cocktail dress with a touch of shine. These are just a few of the style-transforming looks you'll find in our summer Plus collection, in sizes 1X-3X and now on sale at fredericks.com! 20% off Blouson Chiffon Dress PLUS: http://bit.ly/155tKAT 50% off Peplum Skirt Plus: http://bit.ly/Y9I5qG 50% off Sequin Chiffon Top PLUS: http://bit.ly/Y9I3yS 50% off Rhinestone Cage: http://bit.ly/188J1j6 50% off Rhinestone Platform Sandal: http://bit.ly/ZZLiWo Shop the Summer Online Catalog: http://bit.ly/XLWUiQ
fredericks - 4/29/2013
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Frederick's of Hollywood
NOW ON SALE: Summer's Cheeky No-Show Panties! Flirtatious and fabulous summer panties are here--it's time to stock up! From the smoothest comforts for every day to the sexiest little show offs, snap up your favorite styles. Save on boy shorts, bikinis, thongs and tangas--they're all up to 65% off at fredericks.com! 25% off Andrea Boy Short: http://bit.ly/12QrCbC 25% off Bridget Cotton Boy Short: http://bit.ly/YbAhES 25% off Jessica Lace Boy Short: http://bit.ly/11VfPrd 45% off Microfiber Dot Bikini: http://bit.ly/14PCr1L 45% off Double Lace Bikini: http://bit.ly/157Dbjo 25% off Microfiber & Lace Boy Short: http://bit.ly/YbzZxI
fredericks - 4/30/2013
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Frederick's of Hollywood
TAKE 50% OFF SHOES: It's #shoesdaytuesday! Discover summer's sexiest shoe obsessions, and enjoy the incredible savings. Indulge your cravings for strappy sandals, eye-catching embellishments, and take your shoe style to wildly chic, new heights. Put your sexiest foot forward this summer--shop fredericks.com! 50% off Cara Island Sandal: http://bit.ly/101sxTq 50% off Sofia Strappy Stiletto: http://bit.ly/15XYljo 50% off Claudia Crisscross Sandal: http://bit.ly/YbYTgO 50% off Braided T-Strap Sandal: http://bit.ly/11TThZ2
fredericks - 4/30/2013
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Frederick's of Hollywood
TAKE UP TO 50% OFF: Luxurious Leopard Lingerie Be fiercely sexy this summer in lingerie that roars! Classic leopard adds a racy touch to flirty bras and panties, and takes your lingerie look over the top with sex appeal! Shop the new summer collection at fredericks.com, and take up to 65% off. 45% off Embroidered Leopard Thong: http://bit.ly/13MEjEe 30% off Lovestruck Push-Up Bra: http://bit.ly/ZA5NgJ 25% off Bridget Lace Boy Short: http://bit.ly/18qbcYc 25% off Lace & Micro Bikini PLUS: http://bit.ly/14W0g8d 30% off Leopard & Lace Bra: http://bit.ly/ZA6E0Z 30% off Leopard Cami Set PLUS: http://bit.ly/ZWjUwu
fredericks - 5/1/2013
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Frederick's of Hollywood
TAKE UP TO 50% OFF: Must-Have Summer Tops, Shorts & Skirts! Flowing tops that drape your body with sexy ease everywhere you go. Leg-lengthening shorts and curve-accenting skirts. This is what you need in your summer wardrobe--and what you'll find at up to 50% off at fredericks.com. Shop our incredible summer sale today! 50% off Chain Cowl Neck Top: http://bit.ly/11D6LGZ Rhinestone Short: http://bit.ly/10WiEwB 50% off Beaded Cowl Neck Top: http://bit.ly/14WT5fZ 50% off Snake Print Short: http://bit.ly/103BM4A 50% off Beaded Cowl Neck Top PLUS: http://bit.ly/ZWznfO 50% off Peplum Skirt PLUS: http://bit.ly/160wxL7
fredericks - 5/1/2013
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Frederick's of Hollywood
Follow us on Pinterest! It's #weddingwednesday, so head over to our Pinterest page and discover all kinds of inspiration for the Big Day, the hottest Honeymoon ideas, plus our Bridal Look Book, featuring the lingerie and accessories to make every occasion unforgettable! Follow Frederick's on Pinterest: http://bit.ly/18dGQLe
fredericks - 5/1/2013
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Frederick's of Hollywood
TAKE 25% OFF: Summer's Hourglass Corsets An hourglass body. Sleek, glamorous curves. Summer's seductive corsets contour your body in the most luxurious ways. Essentials for the boudoir, they pair perfectly with jeans or pencil skirts, stilettos or sky-high boots for unstoppable, night-on-the-town glam! TAKE 25% OFF THESE STYLES: Hollywood Dream Halter Corset: http://bit.ly/1322zlU Sequin Stunner Corset: http://bit.ly/12skakd Hollywood Dream Full-Figure Corset: http://bit.ly/ZpOYS0 Stunning Bow Corset: http://bit.ly/Yhw6r0 Biker Girl Corset: http://bit.ly/18vgLo5 Hollywood Dream Lace Halter Corset: http://bit.ly/11YHVTN
fredericks - 5/2/2013
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Frederick's of Hollywood
YOU ASKED, WE LISTENED: Shop NEW Panties in Sixes 1X-3X! Frederick's has always been the premier destination for sexy Plus size lingerie and apparel, and this summer is no different. Introducing a new collection of our most popular panties in sizes 1X-3X! Snap up sensuous styles in lightweight, breathable cotton and chic seamless lace. They hug your body with all-day comfort and disappear under clothes. So many styles to choose--and they're all 25% off! 25% off Microfiber & Lace Boy Short: http://bit.ly/105yde9 25% off Bridget Stretch Cotton Thong: http://bit.ly/132YSg3 25% off Bridget Lace Boy Short: http://bit.ly/ZYnlTt
fredericks - 5/2/2013
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Frederick's of Hollywood
"Not only do I think being nice and kind is easy, but being kind--in my opinion--is important." Happy Birthday to The Rock, born May 2, 1972.
fredericks - 5/2/2013
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Frederick's of Hollywood
TAKE 30% OFF: Glam Hollywood Lingerie Sleek, shining satin. Exquisite, delicate lace. Breathtaking lingerie gets touched with Hollywood glamour when it's enhanced with classic black and mink. Be a star in the boudoir, and take 30% off summer's most gorgeous lingerie at fredericks.com. 30% OFF THESE STYLES: Katherine Satin Chemise: http://bit.ly/12xgAFA Scalloped Lace Bra: http://bit.ly/112OlV3 Point d’Esprit Chemise: http://bit.ly/112NVy5 Satin & Lace Split Babydoll: http://bit.ly/138bcvr Satin Kimono Robe: http://bit.ly/124II46 Strappy Lace & Satin Bra: http://bit.ly/ZsQfrD
fredericks - 5/3/2013
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Frederick's of Hollywood
Be a Golden Girl the Summer! As the season heats up, head to fredericks.com for the most goddess-worthy dresses. Embellished, boldly sexy and body-flaunting--just add a shimmering stiletto and bag--and be a knockout everywhere you go! 20% off Sparkling Chiffon Dress: http://bit.ly/12y7HLX 20% off One-Shoulder Glitter Dress: http://bit.ly/1395ZDx 20% off Sequin Cutout Dress: http://bit.ly/13689Vn 50% off Glitterati Platform Pump: http://bit.ly/10ak3JB 50% off Metal Mesh Clutch: http://bit.ly/166xsKf
fredericks - 5/3/2013
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Frederick's of Hollywood
"It just seemed so odd as people had never commented on my body before. Every woman obsesses over her figure, but I was happy, I felt sexy - I never thought about it. I know this sounds naive, but I honestly never expected this kind of attention." Happy Birthday Christina Hendricks, born May 3, 1975.
fredericks - 5/3/2013
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Frederick's of Hollywood
TAKE UP TO 50% OFF: Flirty Dotted Delights Flirtatious and fun, we've gone dotty for summer's vintage-inspired polka dot styles. The must-have print for the season is oh-so-stunning, dressing up lingerie and body-hugging tops. Take up to 65% off the new summer collection at fredericks.com! 30% off Polka Dot Half Slip: http://bit.ly/102znuW 50% off Cap-Sleeve Stretch Top: http://bit.ly/115MJdl 25% off Bridget Stretch Cotton Thong: http://bit.ly/18F0xc4 30% off Polka Dot Bolero Top: http://bit.ly/127dnxW 30% off Polka Dot Satin Chemise: http://bit.ly/11JXzR6 Polka Dot Apron: http://bit.ly/ZHzLiU
fredericks - 5/4/2013
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Frederick's of Hollywood
"There is more to sex appeal than just measurements. I don't need a bedroom to prove my womanliness. I can convey just as much sex appeal picking apples off a tree or standing in the rain." Happy Birthday Audrey Hepburn, May 4, 1929 - January 20, 1993.
fredericks - 5/4/2013
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Frederick's of Hollywood
TAKE 60% OFF: The Summer Luxury Collection Indulge in our most luxurious lingerie--and the incredible savings. Sumptuous silk. Exquisite lace. Shimmering Swarovski crystals. Experience the lavish opulence and glamour of Harriett today. TAKE 60% OFF: Enchanting Silk Gown: http://bit.ly/18offHf Limited Edition Harriett Chemise: http://bit.ly/10hsXFm Enchanting Silk Long Robe: http://bit.ly/13b2PjK Limited Edition Harriett Half-Slip: http://bit.ly/YxZFHf
fredericks - 5/5/2013
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Frederick's of Hollywood
"I have insecurities of course, but I don't hang out with anyone who points them out to me." Happy Birthday Adele, born May 5, 1988.
fredericks - 5/5/2013
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Frederick's of Hollywood
TAKE UP TO 30% OFF: Summer's Sexiest Lingerie Curve-hugging and body-flaunting. Sleek, sheer and ultra-sexy. The most seductive lingerie is always at fredericks.com, and it's always at the most amazing prices. Splurge on something special, and feel more alluring and incredible than ever. 30% off Gia Chemise: http://bit.ly/10eoL8h 30% off Zoe Chemise: http://bit.ly/18O4MlT 30% off Gia Bra & Gartered Half-Slip: http://bit.ly/15seeyK 30% off Point d'Esprit Teddy: http://bit.ly/10hBzQU 30% off Ruffled Cup Chemise: http://bit.ly/YqfNIw 20% off Point d'Esprit Chemise: http://bit.ly/13d1IQD
fredericks - 5/6/2013
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Frederick's of Hollywood
TAKE UP TO 50% OFF: Shimmering Hot, Summer Style Beaded, body-baring tops. Sleek, shimmering jeans. And all the sparkling extras. Step up your style, shine this summer and enjoy the incredible savings at fredericks.com! 50% off Cold Shoulder Beaded Top: http://bit.ly/11OFG3v 50% off Glitter Jean: http://bit.ly/10CMmiO 50% off Beaded Cold Shoulder Top: http://bit.ly/13Zmxxu Shimmer Jean: http://bit.ly/107bp1F 50% off All In-Stock Shoes: http://bit.ly/YqzYpG 50% off All In-Stock Handbags: http://bit.ly/ZC0c65 50% off All In-Stock Accessories: http://bit.ly/18qcYeL
fredericks - 5/6/2013
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Frederick's of Hollywood
"It's incredibly unfair. You don't see a lot of 60-year-old women with 20-year-old men onscreen." Happy Birthday George Clooney, born May 6, 1961.
fredericks - 5/6/2013
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Frederick's of Hollywood
NEW FOR SUMMER: Take 25% off the Seersucker Striped Corset You've earned your fashion stripes, now wear them! Pair this summery, curve-hugging piece with some bright add-ons, your favorite jeans and crimson lips for a nautical look so sexy, you’ll set high-seas of style on fire. Shop the new summer collection at fredericks.com, and take up to 65% off! 25% off Seersucker Striped Corset: http://bit.ly/ZEBWQR Shop New Summer Corsets: http://bit.ly/16ez84k 50% off Rhinestone Mesh Jean: http://bit.ly/11QsP0R Shop New Summer Clothing: http://bit.ly/10gA2Fe
fredericks - 5/7/2013
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Frederick's of Hollywood
Shop Frederick's for Mother's Day? YES! She's the woman you love and cherish the most--why not surprise her with something unforgettable? A sumptuous gown. An exquisite silk robe. An irresistible fragrance. Or give her the perfect gift of glamour--a Frederick's of Hollywood gift card, now on sale! Buy a $50 gift card for only $40 or a $100 gift card for only $75. Hurry, this offer ends soon. 30% off Satin Kimono Robe: http://bit.ly/16eYYFd The Signature Fragrance: http://bit.ly/11QOvdo 30% off Beauty Sleep Tank: http://bit.ly/YsN1al 30% off Satin Gown: http://bit.ly/10nDqiw Gift Card Sale: http://bit.ly/13u42Ss 30% off Long Satin Robe: http://bit.ly/18UrZ5Y
fredericks - 5/7/2013
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Frederick's of Hollywood
Best-selling. Body-shaping. Breathtaking: CORSETS NOW 25% OFF! These luxurious styles rich with satin and lace are two of our most popular styles ever. Lace one up today and get the hourglass curves you've always desired. Add a pair of racy thigh racy thigh highs, and...this is what lingerie fantasies are made of! 25% off Beaded Lace & Ribbon Corset: http://bit.ly/ZPW5XK 25% off Ellie Boy Short: http://bit.ly/17M6N3b 40% off Lace-Top Thigh High: http://bit.ly/11T1Fqb 25% off Parisian Lace Corset: http://bit.ly/10bx3BL 40% off Essential Sheer Stocking: http://bit.ly/ZI3jtj
fredericks - 5/8/2013