NYS Collection offers the latest in today’s eyewear without the high price tag typically associated with premium sunglasses. The company was founded in 1996 by two young entrepreneurs, Sal Babbino and Marc Behar, with one retail location at the World Trade Center in New York City. Today NYS Collection sunglasses are sold in more than 10,000 retail locations worldwide. In the last decade, NYS Collection has established itself as the leading eyewear provider for the specialty retail industry. That position as market leader has further propelled the company’s expansion within traditional retail outlets, with sales increasing at a rate of 30% to 50% annually. Rising sales, market leadership, and a proven record of success are evidence that NYS Collection is a major player in the eyewear industry. NYS Collection eyewear is made to exacting standards and all sunglasses come with a lifetime guarantee.
BEST ENTRANCE: Park between Dillard's and JCP. LOCATION IN MALL: NYS is on the upper level next to the Food Court.