The Buckle is a specialty retailer offering a distinctive combination of selection and service. From denim and footwear to outerwear and accessories - the Buckle takes a lifestyle approach to fashion, tailoring the shopping experience to create a head-to-toe look for each guest. The Buckle is known for their denim, with over 160 variations from the best brands - BKE, Lucky Brand, Silver Jeans, Big Star and Blue 2; all of which offer a wide range of fits, finishes and details. Expertise and convenience are an important part of the Buckle’s upbeat retail formula. Special services include free gift-wrapping, layaway, and a frequent shopping program – the Primo Card, seasonal promotions and a branded credit card with special benefits just for cardholders.