Lilly Pulitzer opened a Juice Stand in her husband's citrus groves after moving from NYC. To disguise the juice stains on her clothing, she had a sleeveless dress made from colorfully printed cotton. Lilly Pulitzer the clothing label was born. Several years later the "classic shift dress" shot to international fame. Some items were made from kitchen curtain material -and people went crazy for them. The Pulitzer dress business was born. Today they carry forward, with the founder's classic updated looks with bright colors and prints, in the stores.