The inspiration behind JÓIA is centered on a personalized approach that is often lost in the department store setting. Rather than volume sales, JÓIA's focus is to develop and establish meaningful customer relationships. The beauty behind the JÓIA philosophy can be found in the details. Not only will JÓIA carry the exclusive lines that Galleria patrons have come to expect from a high-end establishment; JÓIA will also carry unique lines that can only be found through JÓIA's exclusive network. JÓIA is passionate about Houston and the community it serves. Since Modern Time Jewelers opened in the Galleria in 1985, this family-owned business has been dedicated to providing extraordinary customer service, a friendly atmosphere, and most importantly, some of the finest timepieces and jewelry found anywhere in the world.