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See SIMON Malls Advertising Case Studies
  • ADVERTISE to Indy in Fashion Mall at Keystone

Advertising to consumers in Indianapolis, the state of Indiana, and surrounding midwest markets is best achieved with the mall-as-a-medium for your media buying mix. Place your message in the newly renovated Fashion Mall at Keystone. You need more than billboards, and traditional 'legacy' print media.

Shopping Malls are ranked as delivering in the top 5 highest reach and frequency for out-of-home (OOH) advertising. In a study of the most common activities of consumers while 'away from home', shopping is a top-3! Capture your targeted audience while they're happy and receptive to your message. Large format media locations, on-mall brand activations, shopper engagement event opportunities, and digital advertising to shoppers is available for both national and local brands.

Inquire for mall shopper traffic stats and more information on mall advertising opportunities. Email: pbardin@simon.com , Director of Marketing & Business Development - Patricia Bardin - Simon Property Group


The Fashion Mall at Keystone is a quick 13miles from downtown Indianapolis, and 25 miles from IND Airport. 


  • Indianapolis International Airport (IND): Averages 137 daily flights to 32 nonstop destinations on eight major airlines. Approximately 7.3 million passengers through IND annually – 2012
  • Indy’s population is growing 60% faster than the national average. Adding international residents faster than Chicago.
  • The “Indy 500” is the world's largest single-day spectator sporting event. 400,000 people attend the races at the Indianapolis Motor Speedway annually.
  • Boasts more than four major sports and entertainment venues. 
  • Four major league sports teams. 

Hot in the Media - INDIANAPOLIS:

  • ‘Top Midwest Getaway’ – Midwest Living Magazine; ‘Top Urban Getaway’ - Forbes
  • Listed in The New York Times, '52 places to go' – 2014
  • Cities Creating the Most Technology Jobs – Forbes (Top 10), 2013
  • 'Best Convention City' - USA Today Readers Choice, 2014
  • Indianapolis Museum of Art (IMA) is a top-ten largest art museum in the nation.
  • The Children's Museum of Indianapolis, (world's largest children's museum), sees 1.3 million visitors annually. 
  • Notable businesses headquarted in Indianapolis: Eli Lilly, Roche, Stanley Security, Emmis Communications, Rolls Royce, Angie’s List, Foot Action, Lids, NCAA, Ingersoll Rand, WellPoint, Anthem Blue Cross, Exact Target, Simon Property Group, Dow AgroSciences, h.h. Gregg.
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