St Johns Town Center™

Even if you didn't make it to Indio this year, we have something (almost) as good - a limited edition Genchella VIP tote bag giveaway! It's easy to enter. Just go here and leave your name and e-mail in the comment section for your chance to score this clear tote full of neat stuff. http://bit.ly/ZP8LcL

BCBGeneration - 4/24/2013

We're still obsessing over this look from Skinny Hipster's Nife - check out all the pics on The Generation Nation. If you still need your Prom Perfect Look, make sure to check out our exclusive Pinterest contest with @Stylehaul. There's only a few more days to pin and win! http://bit.ly/11bdHuU

BCBGeneration - 4/24/2013

Looks like Thursday just got a boost! Enjoy 30% off all regularly priced apparel and accessories at BCBGeneration like, right now. http://bit.ly/VavdBA

BCBGeneration - 4/25/2013

Even this look from Sugar&Spice's Kay Kay is 30% off. You can't afford to miss it this sale. http://bit.ly/Y6M4Xb

BCBGeneration - 4/25/2013

Our office for the day! We're on set getting ready for graduation - do you have everything you need? If not, check out BCBGeneration ASAP.

BCBGeneration - 4/25/2013

We always take time to smell the flowers at BCBGeneration! Make sure you take a few minutes to shop our sale and you'll be feeling very rosy. http://bit.ly/VavdBA

BCBGeneration - 4/26/2013

There's still a few more days to win this amazing Genchella VIP giftbag - have you entered yet? It's easy (SERIOUSLY!) just enter your name and email address in the comment section on The Generation Nation. Follow the link!!! http://bit.ly/ZP8LcL

BCBGeneration - 4/26/2013

If you like our affirmation bracelets than you're going to LOVE this. All new affirmation bikinis - just in time for summer! The best part? Everything is 30% off for a limited time only. Snag these beauties for a steal. http://bit.ly/ZAAUJT

BCBGeneration - 4/26/2013

We have a ton of new BCBGeneration affirmation styles for you to love right now! So be a wordy girl and check out our video. The only problem you'll have is deciding which one to buy.

BCBGeneration - 4/26/2013

There's still a few more days to win our Genchella VIP gift bag! Don't forget to enter on The Generation Nation http://bit.ly/ZP8LcL

BCBGeneration - 4/28/2013

Limited edition, totally adorable, and yours for 30% off. What are you waiting for? Time to step into a limited edition Genchella tee! http://bit.ly/ZcjHCa

BCBGeneration - 4/28/2013

Only one more day to get Prom Perfect with BCBGeneration and Stylehaul! Have you started pinning yet? http://bit.ly/11bdHuU

BCBGeneration - 4/28/2013

Add a little bling to your summer style and you'll be looking hot and feeling cool. See what we did there? http://bit.ly/12d7w8C

BCBGeneration - 4/29/2013

Looking for a fun and easy Prom DIY before the big night? Try this trend-right lucite clutch - complete with jeweled accents. Check out all the deets here http://bit.ly/17UD0Ug and make sure you enter our Prom Perfect Pinterest contest. It's the last day!!!

BCBGeneration - 4/29/2013

Good news! Our limited edition Genchella tee is back in stock - woohoo. Get it before it's gone again, seriously, they're going fast. http://bit.ly/ZcjHCa

BCBGeneration - 4/30/2013

Show your fierce side with BCBGeneration affirmation bracelets. Rawr.

BCBGeneration - 4/30/2013

With BCBGeneration style is as easy as A.B.C. Take a hint from our muse Locks&Trinkets, whose look spells perfection with these Jasper Alphabet skinnies http://bit.ly/ZVG5Et.

BCBGeneration - 5/1/2013

No matter how old we get, or how many shoes we own, there will always be one pair that stands nearest and dearest to our hearts: the Jelly sandal. Right now virtually ever girl is taking a little trip down memory lane, to her very first pair of these plastic perfections - available in a variety of candy-colored shades - with a "big girl" heel and everything. The BCBGeneration ORIA is an updated take on a classic favorite, the perfect addition to any summer wardrobe or beach bag essential. Get ready for this jelly, and watch our awesome video!

BCBGeneration - 5/1/2013

It's a good day for sandals! Kay Kay from Sugar&SpiceFashion had the sweetest feet in a pair of Fabeena Sandals, style perfectly for the first day of May! http://bit.ly/17yfgXO

BCBGeneration - 5/1/2013

BCBGeneration muse Kier Mellour is looking fruity and fabulous in our printed denim jacket, which is quite literally - bananas.

BCBGeneration - 5/1/2013

Hayley Williams from Paramore is a total peach..and banana, and apple..on stage last night in a BCBGeneration fruit print jacket. Obsessed.

BCBGeneration - 5/2/2013

This summer it's all about NEON! Come check out our awesome new displays - and stock up on everything you need for a bright season.

BCBGeneration - 5/2/2013

Do denim right this summer with BCBGeneration and a whole pop of color!

BCBGeneration - 5/3/2013

Tobruck Ave is perfectly accessorized with this chunky wrist rave, including a custom affirmation bracelet! Look out, they just might be coming soon. But for now, shop the rest of our wordy selection. http://bit.ly/XsoOxC

BCBGeneration - 5/3/2013

ATTENTION! WE HAVE A WINNER! Congratulations to Eva Gutowski, who will be going to prom this year in her PROM PERFECT LOOK courtesy of BCBGeneration. We absolutely loved her Pinterest board - especially young Leo - and can't wait to get her ready for the big night. Check out her full entry here! http://bit.ly/166fBD5

BCBGeneration - 5/3/2013

Want to add a little POP to your summer wardrobe? We show you how in today's post on The Generation Nation! http://bit.ly/Zt3dWd

BCBGeneration - 5/3/2013

Happy Friday everyone! We hope your weekend is full of everything awesome - especially bubbles.

BCBGeneration - 5/3/2013

Happy Cinco de Mayo! We've gone a little loco, so enjoy 30% off all your online fiesta gear today at BCBGeneration.com.

BCBGeneration - 5/5/2013

It may be Monday, but we're already dreaming of the weekend thanks to this outfit on muse Kathy from Poor Little It Girl - featuring our Striped Jackson Short http://bit.ly/ZBhP66.

BCBGeneration - 5/6/2013

Denim for days with BCBGeneration's latest and greatest jean options! http://bit.ly/WH6enM

BCBGeneration - 5/6/2013

Want to make this delicious brunch from celebrity chef Candice Kumai? Get the deets today on The Generation Nation. http://bit.ly/10gycnI

BCBGeneration - 5/7/2013

They say that the best way to a man's heart is through his stomach. Newsflash - women love food too (I know we certainly do!) This Mother's Day if you want to show the special lady in your life just how much you appreciate her, try out this specially prepared, BCBGeneration approved brunch. We spent a whole day in the kitchen with celebrity chef Candice Kumai from E's Playing with Fire and she gave us all the delicious inspirations we needed to show mom the love and keep her fed.

BCBGeneration - 5/7/2013

Greet the future in style with BCBGeneration graduation dresses! Put your most fashionable foot forward in BCBGeneration.

BCBGeneration - 5/7/2013

We want to make sure you put your most fashionable foot forward as you move onto your latest adventure, so we put together a little video featuring our favorite grad color: white. There’s just something so fresh about this simplistic shade, which is also the perfect selection for summer (meaning you can really wear your dress again, woohoo!)

BCBGeneration - 5/7/2013

When summer rolls around, it's essential to stay cool and still look hot. And we have a solution - some of our funnest frocks starting at $58 http://bit.ly/YGkERx

BCBGeneration - 5/8/2013

The brighter, the better. Learn how to make your color pop in this post from The Generation Nation. http://bit.ly/Zt3dWd

BCBGeneration - 5/8/2013