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AMERICAN GIRL TO OPEN ITS NEWEST STORE IN CHARLOTTE!
American Girl, a division of Mattel, Inc. (NASDAQ:MAT), has announced plans to open its newest experiential retail store at SouthPark Mall, the Carolinas largest premier shopping center, located in Charlotte, North Carolina. The 12,000-square-foot American Girl store is slated to open in fall 2014 and will be located in the Macy’s wing.
“For over 15 years, American Girl retail stores have created unforgettable memories for millions of girls and their families, and we’re thrilled to now bring the American Girl experience to even more fans in the Charlotte area,” said Wade Opland, American Girl’s vice president of retail. “As a leader in experiential retail, American Girl has found a great partner in SouthPark Mall, a well-established premium retailer with an upscale mix of stores and restaurants. It’s an ideal location to introduce American Girl to the area and we look forward to opening our doors next fall.”
“We’re delighted to welcome American Girl to SouthPark,” said Randy Thomas, general manager at SouthPark. “We strive to continuously evolve as a shopping destination and American Girl further enhances our property’s list of retailers. Shoppers in the Charlotte area and beyond can anticipate a fun and exciting experience at American Girl.”
Visitors to SouthPark Mall’s new American Girl store will find the complete assortment of the company’s popular historical and contemporary dolls, along with doll outfits, accessories, girl-sized clothing, and a variety of best-selling American Girl books. In addition, American Girl fans will be able to enjoy a meal and a delicious dessert or celebrate a birthday in the store’s fun and casual 25-seat Bistro, treat their dolls to a new hairdo in the Doll Hair Salon, or design a cute doll-sized T-shirt in the “Creativi-Tees” boutique. A variety of girl-and-mom-friendly events and programs will also be offered throughout the year.
American Girl has been recognized as an industry leader in experiential retail since opening its first flagship store, American Girl Place, in Chicago in 1998. Today, American Girl’s sixteen proprietary retail and entertainment sites, located at premier shopping destinations nationwide, have welcomed more than 54 million visitors to date. To learn more about the different experiences available at each American Girl store, please call 877-247-5223 or visit americangirl.com.
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