It started with a simple plan to make a superior T-shirt. A shirt that
provided compression and wicked perspiration off your skin rather than
absorb it. A shirt that worked with your body to regulate temperature
and enhance performance.
Founded in 1996 by former University of Maryland football player Kevin
Plank, Under Armour is the originator of performance apparel - gear
engineered to keep athletes cool, dry and light throughout the course
of a game, practice or workout. The technology behind Under Armour's
diverse product assortment for men, women and youth is complex, but
the program for reaping the benefits is simple: wear HeatGear® when
it's hot, ColdGear® when it's cold, and AllSeasonGear® between the
Under Armour's mission is to provide the world with technically
advanced products engineered with our superior fabric construction,
exclusive moisture management, and proven innovation. Every Under
Armour product is doing something for you; it's making you better.
BEST ENTRANCE: Avenue 2 by Bloomingdale's The Outlet Store LOCATION IN MALL: Across Saks Fifth Avenue OFF FIFTH