Prada at Sawgrass Mills®, a Simon Mall

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Another look at the forthcoming Prada Journal eyewear collection.

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Four plays, endless possibilities.

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Coming soon: Prada Journal Edition III, a showcase for new literary talent.

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Previewing a new collection, soon to be debuted by the minds at Prada Journal.

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PRADA FRIENDS

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Backstage at Prada SS17, where the elegance of feathers and chiffon mixes with the modernity of velcro and nylon.

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Prada Spring 2017 is not a new minimalism, but rather a new simple elegance that gains inspiration from today’s reality—from the complexity of modernity. The final parade of contemporary synthetics with fabrics that conjure past eras, fur, and feathers makes for a dreamlike image of a timeline turned in on itself. In conversation with the collection, a multi-screen film installation created by director David O. Russell in collaboration with Miuccia Prada features excerpts of his short film "Past Forward."

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Discover La Femme Prada and L’Homme Prada olfactory ingredients, a dialogue between man and woman. #PRADAXPRADA #LaFemmePrada #LHommePrada

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La Femme et L'Homme Prada. Unveil a dialogue of interchangeable identities, standing at the crossroad of experimentation and tradition #PRADAXPRADA #LaFemmePrada #LHommePrada Music collaboration with Perfume Genius. View full video on http://bit.ly/femme_homme

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Prada and Google are bringing fashion week to life in a new way. Search “Prada” or “Milan Fashion Week” during the month for exclusive content.

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Almost showtime. Discover the Prada Journal immersive digital experience tomorrow.

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3, 2, 1. Count down to a new way of seeing stories.

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See things differently on September 30 with Prada Journal.

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Works by four up-and-coming authors were selected by an expert jury, then interpreted by stage actors.

Prada

The famed Milanese confectioner Pasticceria Marchesi opens its new store in Prada's flagship at Galleria Vittorio Emanuele II. Located on the store's mezzanine, the new location incorporates the Galleria's historic features with the cast iron detailing and pop architectural language of Marchesi.

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A sneak peek at the forthcoming Prada Journal collection.

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Stay tuned for a new interactive experience brought to you by Prada Journal.

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Prada's cover photo

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Watch the Prada SS17 Women’s fashion show featuring a special multi-screen film installation created by director David O. Russell in collaboration with Miuccia Prada tomorrow at 6 PM CET on www.prada.com. “Here was the opportunity to make a journey of cinema guided by layers of movie memories, life images and emotions, with no aim except to create art…” - David O. Russell on working in collaboration with Miuccia Prada

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La Femme Prada and L'Homme Prada challenge conventional male and female identity, conveying the double nature of the new fragrances in black and white absolutes. #LaFemmePrada #LHommePrada #PRADAXPRADA

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La Femme et L'Homme Prada. An aesthetic relationship through experimentation and tradition. #PRADAXPRADA #LaFemmePrada #LHommePrada

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La Femme et L'Homme Prada. Multiple women and men of interchangeable identities #PRADAXPRADA #LaFemmePrada #LHommePrada

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A dialogue of interchangeable identities #PRADAXPRADA

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Watch now the Prada Spring Summer 2017 Women's show live

Prada

Coming Thursday, the Prada SS17 fashion show features a special multi-screen film installation created by director David O. Russell in collaboration with Miuccia Prada. Watch the show live on prada.com, Thursday September 22, 6 PM CET.

Prada

La Femme et L'Homme Prada. Unveil a dialogue of interchangeable identities, standing at the crossroad of experimentation and tradition #PRADAXPRADA #LaFemmePrada #LHommePrada Music collaboration with Perfume Genius. View full video on http://bit.ly/LaFemme_LHomme

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Prada Journal: Many perspectives within a singular vision.

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The simplicity of absolute glamour, captured in a moment backstage at Prada SS17.

Prada

“What is magical and strange about cinema is also magical and strange about life.” -Director David O. Russell Watch the SS17 Women’s Show, featuring a multi-screen film installation created by director David O. Russell in collaboration with Miuccia Prada. Live at www.prada.com, 6 PM CET.

Prada

An instinctive olfactory map that leads to a sensual meeting point between man and woman. #PRADAXPRADA #LaFemmePrada #LHommePrada

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