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The Branch Olive Oil Co.
The Branch Olive Oil Co.'s cover photo
Extra virgin olive oil decreases in flavor and health benefits over time. Fresh crushed olive oil is like fresh squeezed fruit juice in that it contains the most flavor and nutrients. Old, poorly made and improperly stored extra virgin olive oil yields fewer if any health benefits and less desirable flavor.
Becoming intimately familiar with a particular extra virgin olive oil's flavor characteristics and chemistry i.e. antioxidant content, oleic acid, FFA, and crush date will help you make an educated decision about which olive oil is right for you. The following is listed on every tank of our EVOO's in store.
Crucial Olive Oil Chemistry Definition Key
Oleic Acid: is a monounsaturated omega-9 fatty acid found in olive oil. Olive oil is generally higher in oleic acid than other vegetable fats. The range found in extra virgin olive oil is between 55-83%. Extra virgin olive oil high in oleic acid has greater resistance to oxidation.
FFA: Based on USDA & IOOC (International Olive Oil Council) standards the maximum limit for free fatty acid in extra virgin olive oil is 0.8g per 100g or (.8%). A low FFA is desirable. Free fatty acid speaks to the condition of the fruit at the time of crush. The higher the FFA the greater the indication of poor quality fruit such as damaged, overripe, insect infestation, overheating during production or too much delay between harvest and crush.
Peroxide Value: Based on USDA & IOOC (International Olive Oil Council) standards the maximum peroxide value for extra virgin olive oil is 20. A very low peroxide value is desirable. Unsaturated free fatty acids react with oxygen and form peroxides, which create a series of chain reactions that generate volatile substances responsible for a typical musty/rancid oil smell. These reactions are accelerated by high temperature, light and oxygen exposure.
Polyphenol Count: Polyphenols are a class of antioxidants found in a variety of foods. Polyphenols such as Oleuropein, Oleocanthal, and hydroxytyrosol impart intensity connected with pepper, bitterness and other desirable flavor characteristics. Recent studies indicate that these potent phenols are responsible for many of the health benefits associated with consuming fresh, high quality extra virgin olive oil. Phenols in olive oil decrease over time or when exposed to heat, oxygen and light. Consuming fresh, well made olive oil with high polyphenol content is crucial when looking to obtain the maximum health benefit commonly associated with consuming extra virgin olive oil.
Small Biz Saturday has rolled over into Sunday. Save 10% on those gift sets and gift baskets today!
Looking for that extra special gift for that extra special someone? Is that someone a foodie? Well you may want to take a look at our ultra premium Traditional Balsamic 100ml bottle. These don't leave Italy every day and when they do, they are sealed and numbered. We have various kinds available at The Branch. Check out our eBay auction for our latest.
If you're interested in finding out more, send us a message and we'll get back to you asap.
Go ahead and start ordering from your favorite olive oil and vinegar store with your phone. The Branch has an App for your convenience listing all of our great Oils & Vinegars. More items will be added soon! Thank you for your support.
Busy shopping on Amazon today? That's ok, we get it. When you're done with those awesome Cyber Monday deals, come check out ours. Shop online on our website and get Free Shipping on orders over $50 ALL WEEK LONG.
Take your time today. We'll be here ALL WEEK!
We've also extended our extra 10% off gift baskets and gift sets in store this week.
Shop at http://www.thebrancholiveoil.com
Wow what a beautiful place! If you haven't been here before get over here and check it out. These guys are awesome and you'll love the facilities.
Unfortunately he's pretty accurate. On the flip side of this, two well known brands have class action suits against them for this exact reason. People are using 3 times more olive oil now than 20 years ago which means big business and big profits for the BIG guys. Consumers beware.
I do know of a place to get really fresh, extra virgin olive oil.........
Come Shop Small with your friends at The Branch. Take 10% off all gift baskets and gift sets today in celebration of #smallbusinesssaturday.
Be sure to visit our new website which is now shipping orders within 24 hours. Have a relative or friend out of state to buy for? Let us take care of it for you. Our entire lineup of awarding winning oils and vinegars are listed and more items will be added daily.
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