Juan Valdez® is the only internationally recognized brand that belongs to coffee producers. Inspired in the icon that has represented Café de Colombia for over 50 years, in 2002 the Colombian Coffee Growers Federation, –a non-profit organization that represents more than 500,000 small Colombian coffee producing families–, created the Juan Valdez® brand for coffee shops. As a result of the popularity and acceptance of the brand’s cafés and signature products, the distribution of Juan Valdez® products in other domestic and international distribution channels began. Besides being a synonym of high quality for premium Colombian coffee consumers, Juan Valdez´s coffees transfer a greater value to coffee producers. Further information in www.juanvaldezcafe.com and www.cafedecolombia.com.
BEST ENTRANCE: JCPenney Entrance LOCATION IN MALL: JCPenney Corridor