579 is a national retail apparel company operating in the continental United States and Puerto Rico, carrying junior clothing, featuring sizes 00-9. The target age group is the 13-22 year old. She lives in the suburbs, comes from a middle & upper income background & uses malls as a social meeting place as well as a place to shop. They hang in malls. They prize individuality and believe that the clothes they buy, the places they shop, the music they listen to, the sports they play, their very attitude towards life demonstrates their unique style and values.