Longchamp was founded by Jean Cassegrain in 1948, and the company employed individual craftsmen dispersed throughout the Loire countryside to create leather coverings for pipes and other products geared toward smokers. By the 1970s, Longchamp opened its first boutiques in Hong Kong and Japan, and became known for its lightweight travel goods.
In 1980, the founder's son and current company president, Philippe Cassegrain took the helm and began expanding its retail and factory locations into Belgium and Germany. The company also began producing clothing, scarves, and other fashion accessories.
In 1993, Longchamp introduced its "Le Pliage" line, a collection of foldable travel bags made of vinyl and leather trim. Its popularity has allowed the Longchamp brand to penetrate new markets abroad, including the United States.
BEST ENTRANCE: Enter through Neiman Marcus. LOCATION IN MALL: Located on the upper level of the Plaza, near Neiman Marcus