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Today, for the very first time, Swatch is present at Baselworld – and in a big way! We’re there to celebrate the invention and incredible story of the impossible watch. There’s so much to show and tell about Swatch that we’ve invented a new planet to explore: Planet Swatch. Like the world we all live in, Planet Swatch changes every day. On Day 1 of Baselworld 2013, Planet Swatch is Planet Innovation. On Day 2 we become Planet Art, and the following days will see us transformed into four more heavenly bodies: Fashion, Sports, Ladies and Colours. Stay tuned!

Swatch - 4/25/2013

Today, for the very first time, Swatch is present at Baselworld – and in a big way! We’re there to celebrate the invention and incredible story of the impossible watch. There’s so much to show and tell about Swatch that we’ve invented a new planet to explore: Planet Swatch. Like the world we all live in, Planet Swatch changes every day. On Day 1 of Baselworld 2013, Planet Swatch is Planet Innovation. On Day 2 we become Planet Art, and the following days will see us transformed into four more heavenly bodies: Fashion, Sports, Ladies and Colours. Stay tuned!

Swatch - 4/25/2013

Do you know everything about Planet Swatch? Participate in our quiz, show us you're an expert in Swatch's chronology and get the chance to win one of 30 watches! http://swat.ch/planetSwatch

Swatch - 4/25/2013

Follow the Planet Swatch press conference live from Baselworld: http://www.swatch.com/

Swatch - 4/25/2013

Swatch is a child of technology, a story of endless innovation. In three decades, Swatch has remained at the cutting edge as advancing science and technology. Discover Planet Innovation and a selection of Swatch’s best innovations!

Swatch - 4/25/2013

Planet Swatch press conference.

Swatch - 4/25/2013

Swatch is a child of technology, a story of endless innovation. Take a closer to yesterday's highlights of Planet Innovation.

Swatch - 4/26/2013

Swatch and Art fell in love at first sight, and today they’re as mad about each other as ever. Challenged to work on “the world’s smallest canvas”, artists have created amazing Swatch watches and helped art escape from museums and galleries to the wrists of millions around the world.

Swatch - 4/26/2013

Swatch and Art fell in love at first sight, and today they’re as mad about each other as ever. Take a closer to yesterday's highlights of Planet Art

Swatch - 4/27/2013

Fashion is a universe all its own, on Planet Swatch and in the world beyond. It’s clearly an extraterrestrial zone, inhabited by amazingly creative creatures. Many of them have worked closely with Swatch to bring their vision to the world of watches.

Swatch - 4/27/2013

Fashion is a universe all its own, on Planet Swatch and in the world beyond. It’s clearly an extraterrestrial zone, inhabited by amazingly creative creatures. Take a closer to yesterday's highlights of Planet Fashion:

Swatch - 4/28/2013

Built for trend-conscious fans and participants in high-altitude sports, the Swatch Face the mountain combines an altimeter, snowpass and fashion accessory in a single timepiece. (SULB101)

Swatch - 4/28/2013

Planet Sport - Anne-Flore Marxer

Swatch - 4/28/2013

Planet Sport - Xavier De Le Rue and Anne-Flore Marxer

Swatch - 4/28/2013

Dynamic creations designed by members of the Swatch PROTEAM convey the breath-taking energy, spirit and motion of action sports. Impressive performers, every one. (SUOZ141), (SUOZ706) & (SUOZ703)

Swatch - 4/28/2013

Rad, dude! Multi-talented snowboarder, biker, and businessman Shaun Palmer created the first Swatch Access-Scuba. (SHB100S)

Swatch - 4/28/2013

Planet Sport - Anne-Flore Marxer, Darcy Liu & Courtney Conlogue

Swatch - 4/28/2013

In three decades, Swatch and sports have explored all kinds of relationships. Take a closer to yesterday's highlights of Planet Sport.

Swatch - 4/29/2013

The contributions of women to the story of Swatch are by no means confined to a single planet. Among women who have worked with Swatch are prominent artists, athletes and designers. Many others whose names remain unknown to the public have helped define and develop the products that make Swatch unique.

Swatch - 4/29/2013

The contributions of women to the story of Swatch are by no means confined to a single planet. Take a closer to the Planet Ladies highlights.

Swatch - 4/30/2013

There’s never just one, there’s a million all at once, a pulsing, vibrant cosmos of colours, changing all the time, transforming themselves into something never seen before. Swatch is the one brand that lives for colour, for combinations and contrast, monobloc shock, unexpected arrays drawn fromnature and the imagination.

Swatch - 4/30/2013

The wait is over! The Red Bull X-Fighters #YourBestMove competition winner for Glen Helen is announced: Maja and her slacklining moves. Congrats! Next and final #YourBestMove contest: Madrid on July 2.

Swatch - 5/1/2013

Last chance to show us you're an expert on Swatch's chronology and try to win a watch: the Planet Swatch contest ends tomorrow! Play now! http://swat.ch/planetSwatch

Swatch - 5/1/2013

Feel the energy, the radiance, waves of colour woven into the fabric, flowing straight from the heart to you. This Gent is a perfect patchwork, a bright celebration of all-out colour and ethnic imagination. The Swatch Psychedelia: http://swat.ch/Psychedelia

Swatch - 5/2/2013

2013 is a really special year for Swatch. We are very happy to announce the first edition of The Swatch Eye. This 24 pages magazine will present an exciting content around the 3 pillars of Swatch: Art, Sport and Lifestyle. The Swatch Eye will be available very soon in our corporate Swatch stores.

Swatch - 5/3/2013

Thanks @Iamsheglobal for the Swatch Fan picture of the day.

Swatch - 5/4/2013

The Swatch Blutnic or Tricord? Pick your favorite.

Swatch - 5/6/2013

Kalinka's - Malinka's! Thanks @Nastyaposhilova for the Swatch Fan picture of the day!

Swatch - 5/7/2013

As we inch closer to summer, Swatch In Motorino burst with orange for a positive and enthusiastic attitude. http://swat.ch/InMotorino

Swatch - 5/8/2013