"I like simplicity. It makes the woman important.
I want clothes to help us relax into ourselves." In 1984, I started EILEEN FISHER for a very personal reason: I was having trouble getting dressed. At the time I was working as an interior and graphic designer. In my mind I kept seeing these simple shapes for clothes. I knew they had to be beautiful colors, great fabrics and have certain shapes and proportions that worked together. This was my "aha" moment: a system of dressing that I'd been looking for ever since I abandoned my Catholic school uniform back in Des Plaines, Illinois. Design is what drives us and our business. We find that good design is a result of paying attention to what women want and need. The women who wear our clothes want to experience the magic that happens when you put on a piece of clothing that has been pared to its simple, pure essence. It comes alive on your body. It makes you move differently. It changes the way you think and feel about yourself.