Founded in 1988 as "The Car Phone Store", the Wireless Zone® system has become the nation's largest wireless retail franchisor and was ranked the No. 1 franchise in its category by Entrepreneur magazine. Most stores are independently owned and operated, exclusively offering Verizon Wireless products and services. In 2012, the company grew to more than 450 locations thanks to its recession-friendly and finance-friendly model. The Wireless Zone® system is franchised and operated by Automotive Technologies, Inc.