Standard Atlanta opened its first doors at 1841 Peachtree Road in August of 2003. Catering to a fashion hungry crowd with a penchant for the newest of the new, Standard stocked brands from Adidas to Puma, and Fred Perry to ICR vs Death Killers, to mention a few of the first offerings. Along with bringing new lines to the city Standard encouraged late night shopping with store hours that defied the norm staying open during the week until 11pm and even keeping it's doors open until 2am during the weekend. Over the years, Standard remains at the forefront of bringing new and exclusive apparel and footwear brands to the Atlanta market, satisfying everyone from the casual shopper to the avid sneaker collector. Looking to expand its horizons and bring the Standard experience to the masses, their second location bowed in November 2008 at the renowned Lenox Square Mall in Atlanta, Georgia. Six years and two stores later, Standard owes its success and growth to its devoted clientele, many of whom have been shopping since the first week the doors opened.