O bag was founded in Padua Italy in 2009 by a vibrant, innovative, and skilled group of designers with a passion for creating colorful and quirky objects of desire. Their mission was to create a product line that allows its customers to express themselves sartorially and to accessorize in a distinctive way. Today
O bag has become an established global brand with over 200 flourishing storefronts. Now the pioneering fashion retailer that has built a cult following in the world’s most prestigious fashion capitals has come to the Boston area. Located on Middlesex Turnpike in Burlington, MA., just off route 128 (I-95), O bag has made its home at the Burlington Mall, an upscale, climate controlled indoor regional shopping center. In July 2016, O bag Boston will open a second store at 128 Newbury St, in Boston’s celebrated and historic Back Bay, where it will join a community of high fashion, internationally-recognized retailers and trendy boutiques.