OnSpot Digital Network is a 50/50 venture between Simon Property Group, the largest publicly traded retail real estate company in North America, and Publicis Groupe, the world's fourth largest communications company. OnSpot Digital Network is a new digital media channel that will transmit digital advertising via broadband networks to air on high-definition plasma displays in premier Simon Malls. OnSpot Digital Network will launch in New York, Los Angeles, Chicago, and other major markets, with a nationwide implementation to over 50 malls across the U.S. expected to be completed by late summer 2006.

OnSpot Digital Network is a first-of-its-kind national digital network that will broadcast lifestyle programming, news, shopping-center content and consumer advertising in high-definition. The programming content is designed to appeal specifically to Simon Malls' upscale consumers.

In support of the launch, OnSpot commissioned Arbitron, a leading media measurement company, to test and validate the OnSpot Digital Platform. The research results were impressive, with Simon Shoppers reacting very positively to the new medium and OnSpot ad recall rates far exceeding recall rates for the same ads on television.

Click here to learn more about The OnSpot Digital Advertising Concept In Simon Malls

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Traditional media are faced with the continued challenges of fragmentation and consumer avoidance of marketing messages (e.g., do-not-call, personal video recorders [PVRs] with fast-forward capabilities). Simon Malls are well suited to take advantage of these trends. Indeed, the very physical space that comprises the mall — and the audience of shoppers streaming through the mall each day — comprises a powerful tool for marketers as advertising and messaging inventory.

Simon Property Group, the largest owner, developer, manager, and marketer of malls in the U.S., recognized early on the power of the mall as a medium and is aggressively pursuing a strategy to enhance its media and marketing platform to make it easier and more attractive for advertisers and media planners to leverage
this platform.

Click here to read more from Arbitron's report, Simon Malls Shopper Profile.