Simon Payment Systems: Affinity Programs
Giftcards That Give
Eager to capitalize on Simon's thriving giftcard program, several professional sports teams
and universities have partnered with Simon to create co-branded Giftcards. These cards work just
like the Simon Giftcard, but are specially designed to reflect the look of the partner,
with a portion of the card fee going to the partner's favorite charity. Most recently,
the Simon Pink Ribbon Giftcard was introduced nationally with on dollar from every card sold
benefiting The Susan G. Komen Breast Cancer Foundation.
The new Simon GivingcardSM takes charitable giving to the next level. With its whimsical design
evoking a sense of community, the Givingcard provides local charities with a means to raise funds
for their causes while partnering with the Simon brand. Participating charities receive a portion
of the profits from each Givingcard sold in their Simon mall community.
Simon's family of co-branded Giftcards broadens the reach of the Simon brand among the supporters
of partner entities. Similarly, Giftcards give partners the distinction of having an on-mall
marketing presence at Simon malls.
