Simon's Market Depth
SBV leads its industry in the use of research to support and enhance its marketing and media platforms. On a regular basis, SBV commissions research from well respected, independent third parties, like Arbitron, Scarborough and Forrester, to develop proprietary consumer insight on its shoppers and media programs. This insight is available to marketers to help them leverage Simon’s marketing and media assets to better meet their goals.
Simon Malls delivers significant reach in major DMAs across the nation.
| Market |
Percent of Total Population Adults 18+
That Shop at Simon Malls in three months |
| Scarborough Data Release 1, 2011, Persons 18+
|
| Miami |
72% |
| Indianapolis |
71% |
| Boston |
67% |
| Philadelphia |
54% |
| Atlanta |
51% |
| Washington, D.C. |
46% |
| Dallas/Ft. Worth |
45% |
| New York |
41% |
| San Francisco |
22% |
| Los Angeles/Orange County |
22% |
| Chicago |
37% |
| Houston |
37% |