Simon's Market Depth

SBV leads its industry in the use of research to support and enhance its marketing and media platforms. On a regular basis, SBV commissions research from well respected, independent third parties, like Arbitron, Scarborough and Forrester, to develop proprietary consumer insight on its shoppers and media programs. This insight is available to marketers to help them leverage Simon’s marketing and media assets to better meet their goals.

Simon Malls Deliver Significant Reach in Major DMAs Across the Nation.

Market Percent of Total Population
Adults 18+ That Shop at Simon Malls
Indianapolis 68%
Boston 68%
Atlanta 57%
Philadelphia 57%
Miami 47%
New York 45%
Dallas/Ft. Worth 29%
Chicago 23%
Washington, D.C. 22%
Houston 22%
Los Angeles 17%

Scarborough Data Release 2, Persons 18+

SIMON Malls: more choices