The shopping center has long been the place where America loves to shop. Shoppers
not only expect to find what they want at the mall, they also know there is always
something exciting happening there. Malls are an engaging hub of activity in any
community, and the proliferation of big-box retail and Internet shopping has done
little to signal the end of mall shopping. Malls are the places where shoppers go
when they are ready to explore, be entertained and spend money.
"Creating memorable experiences at Simon® malls is key to our success in establishing
our competitive advantage. Our ability to deliver a customer show is engaged in
more than just shopping—one who is also receptive to new ideas, brands, and
experiences for their particular lifestage—will differentiate our brands and
the brands that choose to partner with us."
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