Marketing Mix Traditional marketing efforts are giving way to more experiential ones as marketers
compete for customer attention and try to effectively communicate their brand identity.
Experiential marketing relies on actual customer interactions – rather than images
or messages – to create personalized impressions. Shopping malls’ reach, available
media options, and flexibility make them a considerable media tool for marketers
looking to create experiential marketing programs.
Click here to read more from
Forrester’s report,
Building Marketing Experiences: Why Shopping Malls Make a Vibrant
Addition to The Marketing Mix.