OnSpot Digital Network is a 50/50 venture between Simon Property Group, the largest
publicly traded retail real estate company in North America, and Publicis Groupe,
the world's fourth largest communications company. OnSpot Digital Network is a new
digital media channel that will transmit digital advertising via broadband networks
to air on high-definition plasma displays in premier Simon Malls.
OnSpot Digital Network is a first-of-its-kind national digital network that will
broadcast lifestyle programming, news, shopping-center content and consumer advertising
in high-definition. The programming content is designed to appeal specifically to
Simon Malls' upscale consumers.
In support of the launch, OnSpot commissioned Arbitron, a leading media measurement
company, to test and validate the OnSpot Digital Platform. The research results
were impressive, with Simon Shoppers reacting very positively to the new medium
and OnSpot ad recall rates far exceeding recall rates for the same ads on television.
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to learn more about The OnSpot Digital Advertising Concept In Simon Malls.
Click here to view the OnSpot Digital informational video.
Traditional media are faced with the continued challenges of fragmentation and consumer
avoidance of marketing messages (e.g., do-not-call, personal video recorders [PVRs]
with fast-forward capabilities). Simon Malls are well suited to take advantage of
these trends. Indeed, the very physical space that comprises the mall — and
the audience of shoppers streaming through the mall each day — comprises a
powerful tool for marketers as advertising and messaging inventory.
Simon Property Group, the largest owner, developer, manager, and marketer of malls
in the U.S., recognized early on the power of the mall as a medium and is aggressively
pursuing a strategy to enhance its media and marketing platform to make it easier
and more attractive for advertisers and media planners to leverage
this platform.
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from Arbitron's report,
Simon Malls Shopper Profile.