Simon Marketing Platforms: Holidays
Holidays
Mall become even more central to shopper’s lives during the holidays
by offering the most gift choices, as well as a little holiday spirit.
Festive décor, carolers, and visits from Santa bring Simon malls to
life every November.
The holiday shopping season is prime time for sponsors to capitalize
on the increased traffic at Simon mall. Each year, Visa launches an
exciting sweepstakes throughout the Simon portfolio, rewarding shoppers
who use their Visa card for holiday spending. The Simon-Visa partnership
is in full force during this time when collaborative promotions with
Visa support Simon’s holiday advertising and encourage Simon Giftcard
purchases.
National and local sponsors are able to take advantage of the many
opportunities available through the annual Santa visits to Simon malls.
These include Santa’s arrival, breakfast with Santa, photos with Santa,
or Simon Kidgits Club holiday events that begin in early November
and are popular traditions for millions of shoppers. Sponsoring
these events guarantees brand exposure to these families during
the peak holiday shopping season.