Simon Marketing Platforms: Simon Teens
Savvy, Hip, and Totally Cool
The considerable purchasing power that teens bring to the mall makes the decision
for teen-centric programming a natural choice.
Simon research has determined that teens visit Simon malls an average of five times
a month. And considering they spend an average of $37 per visit, enticing teens
to come back pays off. Teens are savvy consumers and not easily influenced by traditional
marketing strategies, so it was important that SBV teamed with the hippest, coolest
brands to provide teens with one-of-a-kind experiences at the mall.