Simon Marketing Platforms: Simon Teens

The considerable purchasing power that teens bring to the mall makes the decision for teen-centric programming a natural choice.

Simon research has determined that teens visit Simon malls an average of five times a month. And considering they spend an average of $37 per visit, enticing teens to come back pays off. Teens are savvy consumers and not easily influenced by traditional marketing strategies, so it was important that SBV teamed with the hippest, coolest brands to provide teens with one-of-a-kind experiences at the mall.