Simon Marketing Platforms: Simon Super Chefs Live!

Another facet of SBV's Women's Platform is Simon Super Chefs Live!® Since 2003, it has brought the "food as entertainment" phenomenon to life on-mall with free, all-day events that celebrate food, cooking, wine, and shopping.

The cornerstone of Simon Super Chefs Live! is a celebrity-caliber chef like Alton Brown, Martin Yan, Sara Moulton, or Jacques Pépin who performs a live cooking demonstration at each stop on a national tour. National and local sponsors enhance the experience by offering sampling and relevant seminars to a highly targeted and receptive audience.

Past Simon Super Chefs Live! tours have attracted national sponsors like Jacob's Creek, Oster Products, KitchenAid, and Dasani as well as Simon home-category retailers within each host property. Hundreds of thousands of mall visitors attend Simon Super Chefs Live! events each year. They know a star-powered, high quality event like this can only be found at a Simon mall.