Simon Marketing Platforms: Simon Teens

Simon's other teen platform, Simon DTour Live®, blends the latest in teen music, fashion, technology, games and entertainment together in a highly interactive mall series. The Simon DTour Live experience brings contemporary artists like Ashlee Simpson, Ryan Cabrera, and B-5 live to the main stage, while top teen brands like Coca-Cola, Wrigley's, hip-e, and Visa Buxx captivate in interactive stations. Simon DTour Live draws thousands of teens to each event and provides sponsors with the opportunity to reach them at malls across the country.